About this course
SEO, social, ads, and analytics without the jargon overload.
Understand how audiences discover brands online and how to plan campaigns with clear goals, creative, and measurement.
Ethical, policy-aware practices are emphasized alongside platforms so you can advise small businesses credibly.
Key topics snapshot
- Audience & positioning
- SEO & content calendars
- Paid social search intro
- GA4 & conversion basics
Curriculum & modules
- Module 1
Strategy & audience
- Positioning canvas
- Funnel thinking and KPI selection
- Ethical marketing and platform policies
- Module 2
Organic growth
- SEO on-page checklist
- Content calendar design
- Email basics and newsletters
- Module 3
Paid & measurement
- Paid search/social intro campaigns
- Pixels and conversion tracking concepts
- GA4 reports that matter for SMBs
- Module 4
Campaign sprint
- One-week mini campaign plan
- Creative variants and A/B mindset
- Results recap presentation
Prerequisites
- ·Active email and social accounts for exercises (can be test accounts)
- ·Curiosity about analytics; math at basic percentage level
- ·No prior ads account required (we guide setup)
Tools & software
Google Analytics (GA4)Google Search ConsoleMeta / Google Ads interfaces (intro)Spreadsheets for budgetsCanva or similar for creatives
How we teach
- Case-first lectures
- Workshop campaign builds
- Guest patterns from alumni businesses
Assessment & certification
Assessment
- Weekly worksheets
- Midterm audit assignment
- Team campaign sprint presentation
Certification
Certificate of completion after sprint and attendance criteria.
Schedule, materials & fees
Schedule options
On-campus evening classes; weekend options by intake.
What’s included
- Campaign planning templates
- Reading links to platform help centers
- Rubric for creative critique
- Recording access when permitted
Digital Marketing fees — see Admissions page. View admissions & fee table.
Learning outcomes
- Draft a one-page marketing plan with KPIs
- Audit a site for obvious SEO issues
- Set up a simple reporting dashboard
Who this is for
- ·Business students
- ·In-house coordinators
- ·Creators monetizing their audience
Ready to join this program?
Reserve a seat for the next batch. Tell us this course name in the form—we will confirm timing, fees, and prerequisites.